Influencer Marketing for "the last of us part II"
 
it is a really popular and much expected game already with an organic hype for, our big challenge was to partner with creators and stars that liked the game but didn't talk much about it online
 
content:

•testimonial about the game for the brand's social media

•exclusive videos on creator's social media about the game and gameplay before it's premiere
 
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the work:

︎•research and star suggestion

︎•contact, budget, contracts and payment

︎•content creation, briefing with creative directions, content approval

︎•on call directing & live checking content publish

•︎data and performance analysis and report

junho 2020
@ social tailors